of consumers used ChatGPT to research an attorney in 2026, up from 9% in 2023.1
AI accuracy audits for local professional practices
Is AI telling clients the truth about your firm?
Why it matters
Clients now ask ChatGPT, Claude, Perplexity and Google’s AI who to hire. Attru checks what they say about your practice against facts you confirm, and shows you exactly where it’s wrong.
- No rankings
- No paid placement
- Your facts are the baseline
Your next client may have already asked AI about you.
have found a business’s online information was wrong.2
are likely to choose the business with more accurate, complete information.2
chance that two AI answers give the same list of recommendations.3
Why accuracy
Most AI tools measure how loud you are. We measure whether it’s true.
A warm, positive answer that lists a practice area you don’t handle still sends the client elsewhere. Sentiment can’t see that. Attru can.
| Comparison | Sentiment and visibility tools | Attru |
|---|---|---|
| The question | How often, and how positively, are you mentioned? | Is what AI says about you correct? |
| Source of truth | None, or inferred from your website and listings | Facts you confirm, checked against public records |
| How the pilot samples answers | Often once, then reported as a position | 10 preselected questions across four platforms; material findings are repeated before confidence increases |
| Competitors | Ranked against you; share of voice | Never ranked. Named only if AI confuses them with you |
| What you get | A score that moves | The exact answer, date and platform behind every finding, plus three fixes |
| Who it rewards | Whoever produces the most content and spend | The firm that is accurately described, for the clients it actually serves |
The five rubrics
Five questions every firm already asks about itself.
Every firm is assessed on the same fixed rubric. Each is scored Strong, Review or Needs attention against your confirmed facts, and every score shows how confident the evidence is.
Identity Accuracy
“Does AI know who we are?”
Name, address, phone, attorneys, bar standing. Catches old listings and mix-ups with similarly named firms.
Service Accuracy
“Does AI say we do what we actually do?”
Practice areas, niches, and services you don’t offer. Flags “specialist” wording you may want to correct.
Contextual Fit
“Are we suggested for the right clients and places?”
Towns, counties and courts you serve. Catches a service area that’s been narrowed or stretched.
Source Quality
“Where is AI getting this?”
Which pages drive the answer. Shows the one listing to fix first, not “do more SEO.”
Completeness
“Does AI include why clients choose us?”
Free consultations, languages, fee options, accessibility: the details that win the call.
What makes your firm distinct is protected across all five. Rules set every score; AI may help explain a finding, but it never decides one.
Our principles
We’re not pay to play. That’s the point.
AI answers are starting to carry paid placements. Firms deserve one source that sells nothing but an honest read. These commitments are built into the product, not just the pitch.
We never sell placement
We don’t push you above another firm, and no one can pay to be pushed above you.
No rankings, no scorecards
Your audit assesses your firm only. We never compare you to named competitors.
You define the truth
Your confirmed profile is the baseline. Public records are checked against it and never silently overwrite it.
Isolated runs, confidence earned
For the pilot, each question starts in a fresh session. Material or disputed findings are repeated before we raise their confidence.
Evidence you can open
Every finding links to the question, the platform, the date and what AI actually said.
Observations, not promises
We report what we saw. We don’t promise rank, leads or traffic, and we don’t give legal advice.
Sample audit
See a finding, the evidence, and the fix.
Illustrative only: a fictional family-law firm, not a real firm or a real AI answer.
Finding · Contextual FitService area is narrowed to one county
Needs attentionYour confirmed profile
Nassau and Suffolk counties
What AI said
“Serves Nassau County”
A prospective client asks
“Family lawyer near Huntington who handles collaborative divorce?”
Top 3 actionsEvery action ties to evidence
1
Clarify your two-county service areaWebsite service-area page · Contextual Fit
2
Add your free-consultation detailFAQ and contact page · Completeness
3
Reconcile your phone listingsDirectory profiles you own · Identity Accuracy
How it works · founding firms
A pilot audit, complimentary for founding firms. 30 minutes of your honest perspective in return.
We’re working with a small group of North Shore firms before launch. You see your real results; we learn what’s useful, what’s confusing and what it’s worth.
Request your pilot auditRequest your pilot audit
A few basics about your firm, about two minutes. Please don’t include client or confidential details.
Confirm your facts
We send you a private link: about 10 minutes, no account needed. We check your answers against public records and flag anything that doesn’t match.
We run the audit
About a week. We ask 10 preselected questions across ChatGPT, Claude, Perplexity and Google AI, producing 40 isolated answers. A person reviews every material conflict, and we repeat material or disputed findings before raising confidence. Nothing for you to do.
Your readout and a 30-minute interview
We sign a short mutual NDA at the start, walk through your results together, then ask what landed and what it would be worth to you.
Questions owners ask us
Will this improve my ranking in ChatGPT?
We don’t promise rankings, and AI answers don’t have stable ones. We show where AI is wrong about you and which sources to correct, so accurate answers become more likely.
Do you compare me to other firms?
No. A competitor is named only when AI confuses them with you, and they never affect your score.
How is this different from a sentiment or visibility tool?
Those tools tell you how often and how positively you’re mentioned. We check whether what’s said matches the facts you confirmed.
Is this legal advice?
No. We report what AI platforms said and whether it matches your profile. Any change is your decision under your own professional obligations.
What happens to my data?
Your audit is private. We audit public information about your business only, never your clients, and we don’t track individuals.